Case Study Report - Introduction to Marketing Essay

Case Study Report - first appearance to Marketing - Essay ExampleThey are efficient in their own term of making the product efficiently, however they did not have any proper marketing knowledge to launch their product. Here we purify to help them by fliping different issues to evaluate the market. What types of guests are able and like to buy the urban chase after product is discussed by consumer segmentation. Here we adjudicate to find the group of customers, who will be their target customer. following we try to identify the business segmentation of Eco hovel. Irrespective of the individual customers, in terms of B2B business that jackpot be approached also the findings in this sector. The branding and positioning of the product also discussed here. What strategies will maximise the customer attraction is the main motto here. In pricing approach, the company is likely to use the cost base approach. What are the basic advantages and disadvantages of this approach is also discussed here.... Some may needed a spare way of life for their business, or accommodate study or for the older parents or children. As the New Zealander also recognise to go summer vacation in different destinations like sea beach or mountain, about of them are situated in remote areas, where they need accommodations. A shack which is a type of small, often primitive shelter basis use for these type of needs. As the environment is changing one should consider the environment factor while considering the accommodations. As it authorised by the Efficiency and Conservation Authority (EFCA) new-fashioned building developers increased the usage of insulation rating requirements. Mr. Dough who holds a diploma degree from depicted object Diploma in Architectural Technology (NDAT), and Mr. Paul, who is a qualified welder have come up with devil Eco products Eco shack and urban eco shack. Eco Shacks are 2.4 to 3 meters wide and varying length from 3.6 meters tenacious transportab le building. This can be easily transported by an Herb truck or by Helicopter. It also maintains the NZS3604 standard. With a minimum50 long time of life, it has several features like it built on timer framing, eco-ply cladding, wind turbine, battery storage, composting toilet, phone and data connection, long run colour, steel roofing and many other features. It will cost around NZ$35,000 to $40,000. The Urban Eco Shack is having some more features like wool carpet, Sensor light, smoke alarm. It sized about 3.6*2.4 meter scandalize area with 0.9*2.4 meter deck. The unit cost will be NZ$12,500. However this has been advertised on change &Exchange and in The New Zealand Herald, the owner is unable to find any response. In the following areas we try to find different market segmentation. Consumer segmentation Consumer segmentation